Should a Just Sold post include the sale price?

Only with the seller's agreement, and only if the number helps you. A strong result stated plainly is the most persuasive line a sold post can carry. A future seller reads it as what you might get for them. If the sale closed below asking, name the days on market or the number of offers instead. One honest number beats a set that invites comparison.

Who is a sold post actually for?

The next seller, not the buyer who missed out. Buyers are looking for houses that are available, and yours is not. The person worth writing for is the homeowner two streets over who has been thinking about moving for a year. Everything in the post should be legible to them: the result, what produced it, and how to start a conversation with you.

How soon after closing should I post it?

Within a few days, while the address is still recognizable to anyone who watched it. Waiting three weeks turns news into a scrapbook entry. If you closed on a Friday, the following week is fine — the sale being final is what matters, not the hour.

Do I need a graphic, or is a photo enough?

A photo with a sold mark on it does the job, and it needs to carry your name and your brand. A bare listing photo is indistinguishable from every other agent's post in the same feed. Agent's Edge renders the Just Sold Graphic in Feed and Story sizes, in your own brand, from the listing already saved in the product.

What if the sale was difficult?

Post it anyway, and say the true thing shortly. “Ninety-one days and three buyers, and it closed” is a stronger advertisement for your persistence than silence. A seller with a hard house to sell is looking for exactly that. Never invent a smooth story a neighbor can check.

Answer

How to write a Just Sold post that gets you another listing

Write it for the next seller, not for buyers. Lead with the result and the neighborhood. Name one number the seller has agreed to share. Then say what produced it: the pricing, the marketing, the week you held it open. Thank the seller in one warm line. Close with a direct offer to tell someone what their own home would sell for. Leave out your commission, the buyer’s name and anything the seller has not approved. A sold post is a listing presentation in public. The only reader who matters is the homeowner thinking about moving.

Why it matters

The sold post is the one that wins your next listing

Every other post you make is about a house someone can buy. This one is about a house nobody can buy, which frees it to be about you. It is the most valuable post in a listing’s life. It is also the one most agents write as an afterthought, at the end of a closing week.

The homeowner who eventually hires you is not comparing your captions. They are looking for evidence that you have sold a house like theirs, recently, near them. A sold post is that evidence, and it keeps working in your feed for months after you post it.

Leave out

Five things that cost you the reader

Your commission: Nobody outside the business wants to read it. A seller sees the number and starts negotiating before you meet.
The buyer's name or their story: They are private people who bought a house. Thank them without naming them, unless they asked to be named.
Over asking, as the headline: It reads as luck in a hot market and as a taunt in a slow one. Say the result, then say what produced it.
A row of house photos with no words: The photos already ran with the listing. A sold post that repeats them says nothing new to the person who saw both.
Anything the seller has not agreed to share: Price, timeline, why they moved. Ask once before you post, and you never have to take a post down.

The shape

Five lines, in this order

Lead with the result and the place. “Sold in Westwood” with the outcome in the first line. A reader scrolling decides here whether to read on.
Name one number, and only one. Days on market, or percentage of asking, or the number of offers. Two numbers read as a report, one reads as proof.
Say what you did to get it. Pricing, staging, the marketing you ran, the week you held it open. This is the only part a future seller is actually reading.
Thank the seller for trusting you. One warm line, no names unless they agreed. It shows the next seller what working with you felt like.
Close on the listing appointment, not on leads. “If you are wondering what your home would sell for right now, I will tell you.” Direct, once, at the end.

The order matters more than the wording. Result, one number, what you did, thanks, offer. A reader who stops after the first line still learns that you sold a house nearby.

The seller line

Ask for the listing appointment, once

Most sold posts end on gratitude and stop. The reader who was considering selling is left with nowhere to go, and the moment passes. One plain sentence fixes it: tell them you will give them a real number for their own home.

Keep it to a single line and do not repeat it. The post has already made your case. The ask only has to be there when they are ready.

Questions

Should a Just Sold post include the sale price?: Only with the seller's agreement, and only if the number helps you. A strong result stated plainly is the most persuasive line a sold post can carry. A future seller reads it as what you might get for them. If the sale closed below asking, name the days on market or the number of offers instead. One honest number beats a set that invites comparison.
Who is a sold post actually for?: The next seller, not the buyer who missed out. Buyers are looking for houses that are available, and yours is not. The person worth writing for is the homeowner two streets over who has been thinking about moving for a year. Everything in the post should be legible to them: the result, what produced it, and how to start a conversation with you.
How soon after closing should I post it?: Within a few days, while the address is still recognizable to anyone who watched it. Waiting three weeks turns news into a scrapbook entry. If you closed on a Friday, the following week is fine — the sale being final is what matters, not the hour.
Do I need a graphic, or is a photo enough?: A photo with a sold mark on it does the job, and it needs to carry your name and your brand. A bare listing photo is indistinguishable from every other agent's post in the same feed. Agent's Edge renders the Just Sold Graphic in Feed and Story sizes, in your own brand, from the listing already saved in the product.
What if the sale was difficult?: Post it anyway, and say the true thing shortly. “Ninety-one days and three buyers, and it closed” is a stronger advertisement for your persistence than silence. A seller with a hard house to sell is looking for exactly that. Never invent a smooth story a neighbor can check.