Can I just paste the MLS description into the caption?

You can, and it is the most common mistake. Public remarks are written for a portal and for another agent — they are dense, abbreviated and full of superlatives that read as spam on a feed. Keep the facts, throw out the sentence structure, and open on the one thing about the house that a person scrolling would repeat to their spouse.

What sizes do I need for a Just Listed graphic?

Two. A 1080x1080 square for the feed and grid, and a 1080x1920 vertical for stories and Reels covers. Building only the square and letting the platform crop it for a story is why so many listing posts have the price cut in half.

How many hashtags should a Just Listed post use?

Three to five, and the useful ones are geographic, not aspirational. Your town, your neighbourhood, and the property type will reach more local buyers than a stack of twenty generic real estate tags.

Do I need broker or license information on the image?

Almost always yes. Most states require the brokerage name on advertising, and several require the license number. Put both in a small line at the bottom of the graphic so the same layout is compliant on every post and you never have to think about it again.

How long should the whole thing take?

If you are assembling it by hand in a template editor, plan on twenty to forty minutes for one listing across both sizes. That is the reason the second listing gets a rushed post and the price drop gets nothing.

Answer

How to make a Just Listed post from an MLS sheet

Pull seven fields off the sheet — address, price, beds, baths, square footage, property type and two or three real features — then write a caption that opens on one of those features rather than on the words “Just Listed”, and lay the same facts onto two graphics: a 1080×1080 square for the feed and a 1080×1920 vertical for stories. Add your brokerage name and licence line to the image, three to five geographic hashtags to the caption, and post it the day the listing goes active.

The seven fields

What to carry over, and what to leave on the sheet

Address: Street and city. Not the full legal description, and never the lockbox line.
Price: The list price as of today, written $000,000 with no cents.
Beds / baths: Whole numbers. 3/2.5 reads faster than three bedrooms, two and a half baths.
Square footage: Above-grade finished. If the sheet gives two numbers, use the one the MLS calls living area.
Property type: Single family, condo, townhome. It answers the first question a scroller has.
Two or three features: The ones the sheet names that the photos cannot show: new roof, corner lot, assumable rate.
Open house day and time: If one is scheduled. This is the field agents most often forget to carry over.

Everything else on the sheet — showing instructions, commission, lockbox code, agent remarks — is for other agents and must not leave the MLS.

The caption

Four lines, in this order

The hook. One sentence about the single most specific thing in the house. Not “stunning” and not the price.
The facts. Beds, baths, square footage, price, on one line, in that order, so the reader who only wants numbers gets them.
The features. Two or three short clauses from the sheet. Stop before it becomes the remarks again.
The ask. What you want them to do — DM for the private tour, come Saturday, send it to whoever is looking.

Then the rest of the listing

Just Listed is one of four posts, not the only one

The same seven fields also make the Open House post, the Price Improvement post and the Just Sold recap. Build the Just Listed layout so the headline band can be swapped, and the other three cost minutes instead of another evening. The Price Improvement post is the one worth the most and the one most often skipped — a price change puts the listing in front of a fresh audience, and it should read as news about the house, not as a discount.

Questions

Can I just paste the MLS description into the caption?: You can, and it is the most common mistake. Public remarks are written for a portal and for another agent — they are dense, abbreviated and full of superlatives that read as spam on a feed. Keep the facts, throw out the sentence structure, and open on the one thing about the house that a person scrolling would repeat to their spouse.
What sizes do I need for a Just Listed graphic?: Two. A 1080x1080 square for the feed and grid, and a 1080x1920 vertical for stories and Reels covers. Building only the square and letting the platform crop it for a story is why so many listing posts have the price cut in half.
How many hashtags should a Just Listed post use?: Three to five, and the useful ones are geographic, not aspirational. Your town, your neighbourhood, and the property type will reach more local buyers than a stack of twenty generic real estate tags.
Do I need broker or license information on the image?: Almost always yes. Most states require the brokerage name on advertising, and several require the license number. Put both in a small line at the bottom of the graphic so the same layout is compliant on every post and you never have to think about it again.
How long should the whole thing take?: If you are assembling it by hand in a template editor, plan on twenty to forty minutes for one listing across both sizes. That is the reason the second listing gets a rushed post and the price drop gets nothing.

Or paste it

Agent’s Edge does the assembly above from the pasted sheet: all four Moments, captions and branded graphics in both sizes.

Paste your MLS sheet Read a finished kit first